Branding90210.com is the ultimate destination for people who are interested in branding and the packaging of entertainment properties.
The blog was launched on September 20th, 2009 by brand strategist, Matthew Mancinelli, who continues to critique how the “Hollywood Machine” drives the consumer to buy, rent, blog, and share its latest endeavor. Mancinelli works in television distribution in Beverly Hills and is active in packaging, branding, pitching, and licensing entertainment properties to executives around the globe. His latest project is the new LA based comedy team, Casual Mafia, with the goal of a development deal on a half hour TV show and to sustain the brand for years to come in the vein of a “National Lampoon”.
Mancinelli is a graduate of The Pensylvania State University and currently resides in West Hollywood, California.
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Author: Matthew Mancinelli
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Contributing Writers
Marisa Young
Marisa Young is as snow white as they come, with an upper middle class upbringing akin to the surburbian dystopia of American Beauty. She currently resides in Los Angeles where she finds that everyone looks to be auditioning for a Bret Easton Ellis adaptation. This fascinates her.
